![]() ![]() Leo Burnett Toronto says to “slap” each other, but slaps are for wimps. Images via: shots and punch each other the faceĭo this every morning at 11. But this feeling will help free your mind to think up useful ideas. This is to remind you that life is short and your job is meaningless. Alternately, eat only something that disgusts you for a week, maybe.Ī real human skull, taxidermy snakes, squirrels, the ashes of your dead father (I’m doing this one at my next gig), whatever. Tell him you hate his stupid face, or something. If your life is too easy-breezy, force some hardships on yourself: Challenge the 6’4″, 220-pound guy at the bar to go outside. This will help make you a creative genius, as Doug Savage explained in this “creativity” comic strip. If you get arrested, I’m sure Goodby will pony up the cash to spring you. Go and illegally tag some public buildings. This is according to old man Jeff Goodby, and he means it. I shudder to think how many good ideas have been obliterated in these meetings.Īlso, if a digital executive - the one who usually calls these meetings - tries to rename your department a “ creative dojo” (wait, don’t click the link, it’s a sponsored AdAge post by Dave Fiore, chief creative officer of digital agency Catapult), conspire to get him fired, or wear a Karategi to work every day. It’s freeing, and it forces your brain to fire different synapses than usual.ĭigital agencies and other inept places are holding idiotic creative meetings with “above-the-line” creatives, “below-the-line” hacks, and “nowhere near the line” tech and strategy people. ![]() Lawson Clarke, “Male Copywriter,” would approve. You don’t want to kill other creatives’ ideas/appetites. But first, you have to look better with less clothing. Men and women, strip down to underwear (but don’t get naked like the bozos at Sagmeister & Walsh). Many brands have great tales hidden within their corporate walls. Brands these days are focusing too much on “customer engagement.” The best way to engage them? Create an interesting story ad. It’s also one of the key tips John Ingledew gives in his new book How To Have Great Ideas: A Guide to Creative Thinking. But the dipberries do have a point: Many of the great ads of the last 50 years told stories, including scores of 1960s VW ads, that’s what made them great ads. ![]()
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